Media event

Situation/Goal:
EnvisioNet, a technical and customer care support partner, was preparing to make a major announcement: a new strategic alliance with Microsoft that would create hundreds of jobs in Maine. The company wanted to share this news in a big way, elevating its status as a major player in the technological revolution and catching the attention of potential talent.

Strategy & Solution:
We coordinated a press conference at the Capitol, followed by an optional media tour of
EnvisioNet, headquartered in Brunswick, Maine. Speakers included Governor Angus S. King Jr., and EnvisioNet President Heather Blease. We assumed responsibility for planning all aspects of this highly successful event, from strategy to press kit development to speech writing to event planning to onsite media relations and follow up.

Outcome/Results:
Our media event garnered statewide media coverage – print and broadcast. We also caught the attention of the Associated Press, regional publications such as Mass High Tech, and trade publications. In addition to generating external buzz, this media event spurred excitement and pride within the organization.

In collaboration with DW Group